Friday, January 27, 2012

I'm baaaack. Do you "like" me now?

Now I've got the baby out of the way, let's get back to content creation, shall we?

I've been inspired recently by a spat of emails from brands I have made purchases from asking me to "Like" them on Facebook. That's literally the subject line of the email: "Like us on Facebook!" The most recent came from BuyBuy Baby, I'm assuming because I was registered there.

I just wanted to let you know that if you choose to "Like" a brand on Facebook, you're basically giving marketers free information and you're endorsing them. If you know you're doing this it's fine. I'm not opposed to being a fan of a brand and displaying my affection for them publicly. In fact, I've chosen to "Like" because their service has helped get me out of a bind on more than one occasion.

Back to Buy Buy Baby's email. This store, on the other hand, has not helped me. So, I'm not going to like them on Facebook. The last time I was in their store, I walked past a huge sign that said We Accept Competitor Coupons! When I arrived at check-out, I handed over a coupon of theirs I had actually remembered to save AND remembered to bring with me to the store (as a new, sleep deprived mom, they should appreciate what an accomplishment that was!). The cashier rejected my coupon telling me it had three days. They just lost my Like.

Have you recently liked a brand on Facebook? Which one?

Don't worry. This is not turning into a Mommy blog.